Author Andrea Codrington discusses the opening titles for Flubber, from her 2003 book Kyle Cooper: Monographics.

Cooper's sensitivity to typography — and his practice of hiring designers who share his obsession with type — has become a hallmark of many Imaginary Forces credit sequences. This main title for Disney’s Flubber is another prime example of Cooper’s “type casting.”

In the instance of Flubber, which which concerns an inventor who creates a rubbery substance that helps people to fly, the names of the film's cast and crew swirl around the screen in a playful way, forming credits that look like mathematical and chemical equations. Chains of chemical bonds, twisting helixes and graphic notations bounce around like the brainstorms of some irrepressible inventor, their manic motion perhaps unwittingly replicating that of the film’s notoriously hyper star, Robin Williams.

Andrea Codrington is a Brooklyn-based editor and writer specializing in design and visual culture. She is the co-author of Pause: 59 Minutes of Motion Graphics and sole author of Kyle Cooper: Monographics and has written extensively for such publications as The New York Times, The Washington Post, Harper’s Bazaar, Elle, Metropolitan Home, Metropolis and Cabinet.